Muslim bloggers with an eye for style attract a growing following

It’s no secret that blogging can lead to success: Top fashion bloggers say they rake in millions of dollars from endorsement deals (see Chiara Ferragni of The Blonde Salad). Other bloggers score smaller paydays—from $5,000 to $10,000 for sponsored content—which We Wore What’s Danielle Bernstein recently revealed to Harper’s Bazaar. It’s a lucrative business but it’s one that’s been missing a key market, until now.

Muslim fashion bloggers have not only come onto the scene, they’re making waves. Blogs like The Haute Muslimah, The Muslim Girl and Hijabtrendz all aim to do one thing: demonstrate how you can have faith and be totally, completely, chic at the same time. These sites focus on fashion and how to stand out while still being true to yourself.

“The reason Hijabtrendz came about was to give Muslim women in the West an outlet,” says blog creator Mariam Sobh. “I grew up reading Seventeen and Glamour and Vogue, and I never saw myself [in their pages]. I'm not saying there has to be a woman in hijab, but there was nothing to benefit me or deal with the issues I was going through. Those magazines were about how to look sexy and how to attract men, and while I don't have a problem with that, my values are that those things are within marriage.”