‘Muslim-friendly tourism’ - ‘Islamic tourism’ - ‘Sharia tourism’ word jumble confuses travellers and planners
Up to 28 terms for Muslim-friendly travel segments can ‘mislead the public’.
KUALA LUMPUR: As Muslim tourism prepares for an anticipated return to the growth period it had experienced before the pandemic, industry planners would be advised to revise the way they approach defining and marketing it.
In the years before COVID-19, the segment had been steadily growing, assisted by product innovations such as Muslim travel apps and online travel agencies.
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