Muslim-friendly travel grows on firmer footing in 2017
Photo: Tourists from the Middle East take pictures at Vrelo Bosne nature park in Ilidza near Sarajevo, Bosnia and Herzegovina, August 19, 2016. Picture taken August 19, 2016. REUTERS/Dado Ruvic
Muslim travellers, including a generation of millennials, are discovering and are being discovered by new destinations and properties, as Muslim-friendly travel becomes more organised and grows on firmer footing globally.
Muslim-friendly travel has seen a widely varied year. On the one hand, politically charged events have cast a shadow on Muslim travel; on the other, several non-Organisation of Islamic Cooperation (OIC) countries are laying out the red carpet for the Muslim traveller, even as recognised destinations update their offerings.
Key market players say that, propelled by imaginative new itineraries and products, business is growing fast. More properties are adding halal to their offering and established halal brands are expanding into newer markets.
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Shalini Seth, White Paper Media