Muslim lifestyle apps—gaining share in a $20 billion market
Productivity apps represent a small portion of lifestyle apps, but are growing in popularity and adoption. The market for lifestyle apps has been estimated at $20 billion in 2015, and there is clear demand among Muslims for Islamic lifestyle productivity apps—Muslim Pro has been downloaded over 20 million times, and several other startups, such as Hajjnet, Ahli App, Musallah and Ramadan Legacy, have recently secured funding. What are the opportunities for new productivity apps addressing Muslim lifestyle needs?
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Haroon Latif, Director, Strategic Insights, DinarStandard supported by Yasir Malik, Senior Analyst, DinarStandard