Muslim spending in North America
With $186 billion in annual consumer spending, North America’s Muslim community represents one of the continent’s most dynamic and purpose-led markets.
From halal food to ethical finance, Muslim-owned SMEs across the US and Canada are fueling a fast-growing, values-driven economy, generating $46.9 billion in the US and $9 billion in the Toronto CMA alone.
The Thrive 2025 – North America Muslim Market Report uncovers the scale, opportunities, and consumer trends shaping this influential market.

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