Muslims' desire for transparency across the halal industry goes beyond end-products and extends to the entire halal supply chain, a new survey has revealed.
Findings of the survey conducted by H2R Insights & Trends and unveiled at the Global Halal Brazil Business Forum (GHB), have sparked calls for the industry to embrace a new vision termed 'Halal 2.0'.
Commissioned by the Arab-Brazilian Chamber of Commerce (ABCC) and certifier FAMBRAS Halal, the study delved into the future of halal market and traceability, collecting responses of 1,023 Muslim consumers in eight countries, including South Africa, Egypt, Malaysia, Saudi Arabia, the UAE, Germany, the United Kingdom, and France.
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