New CEO of Malaysian halal e-commerce Aladdin seeks ‘time to put things together again’ after first-round crash
KUALA LUMPUR - When it launched in 2016, the online halal retailer co-founded by Malaysia’s first astronaut shot for the stars. The sums of money and projections Aladdinstreet bandied about were more in line with aerospace budgets than those of a niche e-retailer from Southeast Asia.
In February 2016, Dr. Sheikh Muszaphar Shukor, who visited the International Space Station aboard a Russian mission in 2007, declared the e-commerce start-up had “planned and allocated up to $100 million for global branding, advertising and promotion”.
The following year, Aladdinstreet engaged in a multi-million pound deal to sponsor football superstars Manchester United.
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