New crowdfunded ‘climate-adapting hijab’ delivering on more than 2,000 pre-orders
In June 2015, Ohio, U.S.-based Veil Hijab raised almost $40,000 from 883 backers on the crowdfunding site Kickstarter to produce ‘Cool Dry’, which the company claims to be the first ever “climate-adapting hijab”. Veil Hijab founder Ahmad Ghanem tells Salaam Gateway more about the product.
Salaam Gateway: Your crowdfunding target for your ‘Cool Dry’ hijab was $5,000. Why do you think the project received such an overwhelming response?
Ahmad Ghanem: I believe part of it was the lack of options available for covered women, especially those living in the West. For them to finally see something brought to the table that tailors to what THEY wear specifically and that they aren’t being excluded from the advanced textile world, I think it makes them feel really good about themselves. We also partnered with a lot of great people to spread word about the product. Many news sources also wrote up on us so that was a great extra spotlight boost for the project.
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