New U.S. Islamic robo-advisor targets gap in market with goal-based investing
“Traditional robo-advisors in the U.S. like Ellevest offer goal-based accounts and their AuM is north of $635 million. This proves the market for goal-based investment strategies.”
So said Khurram Agha, founder and CEO of new U.S.-based Islamic investing robo-advisor Aghaz Investments.
Goal-based investing is an approach that allows individuals to meet their personal or life goals instead of focusing on generating highest possible returns or beating markets. “Those [goals] are highly personal, like buying a car, going for hajj. We provide some template goals, but you can create your own,” Agha told Salaam Gateway.
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