Newswrap: Islamic lifestyle
Tourism Malaysia inks deal with Expedia; Egypt comes out top in African tourism; Saudi Arabia inks new tourism agreements; Turkey’s tourism sector set for strong growth.
Tourism Malaysia inks deal with Expedia
With Malaysia having reopened its borders to tourists, the country is working to bolster visitor numbers, hoping to attract 2 million this year. As part of its strategy, Tourism Malaysia inked a deal with online travel agency Expedia to promote tourism, focusing on Australia, the USA and the UK, reported Free Malaysia Today. The government body is also collaborating with 11 Malaysian media outlets to “produce a series of branded content or niche programmes emphasising the Economic Stimulus Package 2.0 projects and to promote this year’s Cuti-Cuti Malaysia campaign”. Malaysia has attracted 1 million visitors since reopening on 1 April. In 2020, only 4.3 million tourists visited the country due to COVID-19 travel restrictions, down from 26.1 million visitors in 2019.
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