Nigerian e-commerce start-up TradeDepot raises $10 mln, a boost for its majority female entrepreneurs
Iya Wale’s neighborhood retail shop in Lagos is one of Nigeria’s 41.5 million micro, small and medium enterprises (MSMEs).
Wale used to travel to the market, two hours away, twice a week to refill the shop’s stock. Her business was barely breaking even, and there was no real growth in the 15 years she’s been running it.
Then, with the click of a button, everything changed: Wale’s net margin almost doubled, she employed three people and she now has time on the weekends to help out in her community.
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