Nike’s modest sportswear entry can be good news for sports hijab pioneers
The sportswear giant's plan to launch hijab for athletes has multiple implications for smaller companies already catering to the niche demand
Scepticism, anger, optimism. Social media has been in an uproar since Nike announced it would debut sports hijab by Spring 2018. Loyal customers have come out in support of their chosen brands.
“Who needs Nike...” posted Aida Othman, who describes herself as an “ultra-runner, finance professional and blogger,” in that order, declaring support for “reliable trustworthy and versatile @Capsters”. Capsters considers Othman their “role model and friend.” The company is a pioneer of the sport hijab, launching in 2001.
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Shalini Seth, Media ME