Not just for Muslims: Modest fashion also for secular, agnostic UK women in the workplace, says study
British-born Rifhat Qureshi is one of 43%. As a part-time enterprise officer for Cardiff University, she’s a woman of Pakistani or Bangladeshi ethnicity who was actively engaged in the UK labour market in 2019.
In the same year, she also hit the ground running her own business — Modest Trends London, a fashion brand for women looking for quality, sustainable and ethical fashion.
Qureshi tells Salaam Gateway her clientele isn’t exclusively Muslim, and recalls a non-Muslim woman who was going on business to Saudi Arabia asking for her help to pick a range of modest outfits.
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