Oman: ‘Buying local is a national responsibility’

Published 05 Dec,2020 via Muscat Daily - Organised by the Ministry of Commerce, Industry and Investment Promotion (MCIIP), the ongoing ‘Made in Oman’ campaign is focused on making local products more accessible to consumers. It is being held in cooperation with the Oman Chamber of Commerce and Industry, the Public Establishment for Industrial Estates (Madayn), the Authority of Small, Medium Enterprises Development, the Consumer Protection Authority, and several other public and private sector entities.

The campaign aims to support the sultanate’s industries by promoting their products, encouraging consumers to buy local products and supporting the growth of local industries. Additionally, it seeks to find new outlets for Omani products in commercial centres, malls and hypermarkets across the governorates of the sultanate.

Commenting on the ‘Made in Oman’ campaign, Nasima bint Yahya al Balushi, head of the national campaign team at MCIIP, pointed out that Omani products have gained a good reputation abroad for their quality. Locally made building material, food and several other kinds of products are currently exported to more than 130 countries across the world.