Overview-Halal opportunities in Pakistan’s $100 bln Muslim F&B market
24 Feb 2016
Insight
Salaam Gateway
Pakistan is one of the largest Muslim food and beverage consumption markets, with consumers spending $100 billion in 2014 and an estimated 6 percent per annum growth in the domestic demand
for meat. While the market is dominated by established players, there is ample room for new entrants. What are the opportunities for new players to access Pakistan’s halal food market?
Yasir Malik, Senior Analyst, DinarStandard