Philippines partners with AirAsia to beckon Muslim travellers 

The Philippines’ Department of Tourism has partnered with low-cost carrier AirAsia Philippines, to promote the country as a Muslim-friendly destination.

The department has recognised AirAsia Philippines as the first Muslim-friendly airline for offering halal-certified meal options on all Z2 domestic and international flights, the carrier said in a statement Friday.  

“AirAsia Philippines takes pride in breaking barriers to travel and making our services more inclusive for all, especially for our Muslim travelers. We are very bullish,” said AirAsia Philippines CEO Ricky Isla.

“We understand that airlines play a vital role in the halal promotion as we are one of the frontiers of consumer journey in tourism.”

The Philippines, which hosts around 15 million Muslims, has launched a serious of initiatives to bolster its halal industry, including a strategic plan to double locally produced halal-certified products and services by 2028. The Boracay island opened a special beach dedicated for Muslim travellers last September in an attempt to become a more inclusive travel destination.   

AirAsia Philippines will continue to increase its offerings for Muslim travellers, including a new menu from the airline’s inflight F&B brand, effective January 16. 

Philippines tourism secretary Christina Garcia Frasco said that as part of their strategy to become a Muslim-friendly tourism destination, it has been ensured that Muslim tourists touchpoints across the country are properly addressed.