PPIM and Crescent Digital partners to develop Yakin mobile app to empower Muslim consumers and entrepreneurs in the digital age

The Muslim Consumer Association of Malaysia (Persatuan Pengguna Islam Malaysia or PPIM) has collaborated with Crescent Digital Sdn Bhd (Crescent Digital) to develop and operate YAKIN, PPIM’s official mobile application. The app was launched by Dato’ Sri Dr. Adham Baba, Minister of Science, Technology and Innovation today.

Derived from the Arabic word یقین‎ which is defined as ‘definite, believable and without any doubt’, the name YAKIN was chosen as a testament of PPIM’s dedication in empowering Muslim consumers and entrepreneurs in the digital era; while also operating as a catalyst and driver for high-value local innovation to contribute to the growth of the Islamic digital economy in Malaysia.

Through the readily downloadable YAKIN app and staying true to its slogan The Muslim Lifestyle Digital App, consumers can use the app as a one stop centre to gain access to a selection of services offered by PPIM from their smartphones such as consumer affairs complaints services, assistance for victims of loan sharks (ah longs or illegal chetis) and donation services; as well as the latest information from PPIM. Staying true to its slogan The Muslim Lifestyle Digital App, YAKIN aims to help Muslim customers to adopt more Muslim elements in their daily lives with ease. Among the features or characteristics presented in the Ibadah Module of the YAKIN app include prayer (solat) times, qibla direction, tasbih – a compendium of important zikir and many more. Another interesting feature for consumers of the YAKIN app is that they have the option to choose the call to prayer (adzan) recited by one of the country’s well-known artists, Black Hanifah when they select the solat notification that is exclusively available on the app. The app is powered by Crescent Digital without any cost.