Ramadan in the UK: Supermarkets missing a trick to capture the halal market
Photo: The Ramadan aisle at Tesco New Malden in southwest London, UK, on May 26, 2017
UK supermarket heavyweights are getting better at identifying opportunities to promote Ramadan and are becoming increasingly attuned to highlighting halal products for their consumers. However, Rachel O’ Brien, director at UK-based retail consultancy Arc Retail, told Salaam Gateway, “There is a lot more UK supermarkets could do to capture the halal market.”
To meet demand some supermarket chains across the UK are offering special aisles for Ramadan dedicated to halal food and products. During Ramadan and the Eid al Fitr holiday Tesco runs special offers on over 200 products, such as dates, its own-label chapatti flour, as well as discounted electrical items including rice cookers.
“Ramadan is an important time of year for many of our customers and colleagues,” said a spokesperson at Tesco. “To help celebrate, we’re offering a selection of products in store and online,” they added.
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Saadia Hashmy-Elsby