Religious tourism: Why it may be prudent to reposition this space
The Muslim world is making headway in developing Islamic heritage tourism, but experts believe larger gains could be reaped from repositioning this space
From Asia to Africa, Muslim-majority countries are increasingly investing in developing and promoting Islamic heritage sites to increase their competitive edge and draw in more visitors.
However, these destinations could capture a bigger chunk of the $613-billion global heritage tourism market if they position their religious tourism offerings differently.
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