Retailers’ Ramadan phenomenon
Modesty dressing is officially chic. Sure, there are editorials of barely covered Gigi Hadid and other models in every magazine but retailers’ eyes are being attracted elsewhere, to the lucrative world of Islamic fashion.
In 2013, Muslims spent $266 billion on clothing, says a report by Thomson Reuters. To put it in perspective, Fortune.com noted that the amount was more than the total spending on fashion for Japan and Italy combined of that year.
That’s real spending power—and major retailers are noticing.
Continue reading
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Joined by 12,000+ Islamic economy professionals
Create a free account
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later
Amina Akhtar