Rise in Islamophobia offers challenges and opportunities for the modest fashion space
From the United States to Europe to Australia, the latest wave of anti-Muslim incidents has created fresh setbacks for the modest fashion industry, placing greater pressure on brands and retailers to get their messaging right.
The industry was already dealing with various challenges, such as establishing its own fashion calendar independent of the mainstream one and developing more brick-and-mortar stores. However, regular strains of Islamophobia popping across the world is making it tougher for the modest fashion industry to thrive.
“The retailers and the media are the key groups where the industry faces most challenges. At the latest Modest Fashion Week in April 2024 in Istanbul, one key global media outlet refused to cover the event because it was called modest,” Ozlem Sahin Ertas, CEO of Modest Fashion Weeks by Think Fashion, tells Salaam Gateway.
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