Saudi entrepreneurs are showing growing interest in joint ventures with Pakistani partners in the snack food industry, according to Shahid Imran, convener of the Pakistan Chamber of Commerce and Industry’s (FPCCI) regional food committee.
Leading a Pakistani delegation in Jeddah, Imran said recent meetings with Saudi counterparts highlighted strong demand for innovative and high-quality snack products. “Saudi investors want co-branding, technology transfer, and halal certification. They know Pakistani snacks are affordable, tasty, and crafted with expertise,” he noted.
The delegation showcased traditional items such as nimco, roasted chickpeas, and spicy mixtures alongside modern offerings like flavored chips, biscuits, cookies, and energy bars. Exporters argued that these products align well with changing consumer preferences in the Kingdom.
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Muhammad Ali Bandial