Saudi Tourism Authority and Emirates Airline Sign Strategic Tourism MoU to attract global travelers to Saudi Arabia

Dubai: The Saudi Tourism Authority (STA) and Emirates have signed a Memorandum of Understanding (MoU) to boost inbound tourism into Saudi Arabia and attract new segments of travelers across the airline’s extensive global network. The new agreement aims to capitalize on the airline’s global network of over 120 cities to raise awareness and amplify the Saudi Arabian experience for leisure travelers to come and visit the Kingdom’s unique attractions. 

The Memorandum of Understanding was signed in the presence of Mr. Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority and Adnan Kazim, Emirates’ Chief Commercial Officer. Adil Al Ghaith, Senior Vice President Commercial Operations, Gulf, Middle East and Central Asia, and Muhammad Bassrawi, VP of the Saudi Tourism Authority were the signatories of the MoU, at a ceremony in Riyadh. Also present at the signing were other senior executives from both organisations. The MoU underscores the importance of partnerships within the travel eco-system and the role different stakeholders play to support a more resilient recovery.

Under the Memorandum of Understanding (MoU), Emirates together with the Saudi Tourism Authority will explore opportunities to jointly collaborate on key initiatives to enhance the Kingdom’s global tourism competitiveness, including promotional activity and travel trade support across key global source markets to convert interest into bookings, sharing insights around market and customer trends, amongst other initiatives.