Scaling production in modest fashion – lessons from successful fashion e-commerce companies
Photo: MUS, TURKEY - APRIL 24, 2011: Unidentified women ironing shirts in clothing factory / Thomas Koch / Shutterstock.com
Almost all major fashion e-commerce companies go through similar stages of growth and production to emerge as successful players. However, many promising companies have failed along the way.
In order to succeed, as brands gain traction with customers online and as demand grows, companies need to scale their production capabilities, requiring more sophisticated design, improved inventory management and increased financial resources.
What are the major challenges for modest fashion companies as they scale and what best practices can set them up for success?
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Afia Fitriati, Senior Associate, DinarStandard