Seeking differentiation, halal online travel agents move away from traditional model
The definition of online travel agent, or OTA, needs to be refined to single out platforms that go beyond selling accommodation and travel packages, as more start-ups targeting the global market compete with their value-added services.
But new entrants should be wary that the services they increasingly provide could work against them, according to Fazal Bahardeen, the founder of pioneering halal travel consultancy CrescentRating.
“OTA has become an old term so now would be the right [time] to come up with a new one to identify the current services. I don’t think anyone refers to Airbnb as an OTA anymore,” Bahardeen told Salaam Gateway.
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