SGIE Report 2026: How modest wear is reserving a spot in mainstream fashion
Global Muslim consumer spending on modest fashion reached approximately $347 billion in 2024, reflecting a 6.2% year-on-year increase, and is projected to grow to $444 billion by 2029, at a 5.1% CAGR, according to the State of the Global Islamic Economy 2025/26 Report.
The continued momentum underscores the steady expansion of modest fashion as a significant segment within the global apparel market, supported by strong demand across key markets including Iran, Türkiye, and Saudi Arabia.
Beyond its size, the sector is undergoing a structural shift. Modest fashion is transitioning from a niche, identity-driven category into a more integrated segment of the global fashion industry. Growth is increasingly shaped not only by consumer demand, but by how effectively brands and platforms embed modest fashion within mainstream retail environments, digital commerce ecosystems, and broader lifestyle propositions.
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