The halal cosmetics sector is undergoing a values-driven realignment in 2025/26, as consumers across Muslim markets increasingly shift away from brands perceived as misaligned with ethical and geopolitical sentiments toward those that reflect faith, justice, and cultural authenticity.
Muslim consumer spending on cosmetics reached $92 billion in 2024, reflecting 5.8% growth from $87 billion in 2023, and is projected to reach $124 billion by 2029, representing a 6.3% CAGR over the forecast period, according to the State of the Global Islamic Economy 2025/26 report. India remains the largest Muslim cosmetics market globally, followed by Türkiye and Indonesia.
Key trends have emerged over the last 12 months, including the Gulf’s overarching role in driving demand which is feeding into the premium beauty vertical and attracting investment. On the consumer side, buying behaviour is shifting across social, online, live commerce, and in-store discovery. Men’s grooming is emerging as a high-growth revenue stream across the OIC region.
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