Perhaps the first observation about loyalty schemes in the halal food sector is: “Why are there not more of them?” The fact that the halal sector is based on customer loyalty to a religious instruction to eat halal and tayyib should, in principle, make it a suitable sector for specific loyalty schemes, mirroring the ones that are commonplace in the mainstream.
Loyalty schemes in the halal food sector and wider Islamic Economy space are still in their infancy; there are not more of them as traditional markets have not seen the need and the few initiatives in minority-Muslim markets are too small and too young to see the results.
But loyalty programs certainly offer an opportunity to build a loyal customer base for brands that are fully engaged with the Muslim lifestyle market.
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Abdalhamid Evans, DinarStandard Associate Partner