‘Sustainability, women’s health, mindful consumption’: UAE e-commerce Secret Skin joins growing clean beauty sector
DUBAI - A new e-commerce start-up joins the growing clean beauty sector in the United Arab Emirates. Unfazed by competition from big platforms that stock clean beauty products, such as Noon.com and Amazon.ae as well as the recently launched Powder.ae, the founder and CEO of Secret Skin believes there is ample room in this expanding market segment.
“Our model is a green world of beauty. We want to raise awareness about clean beauty, sustainability, mindful consumption, and women’s’ health. Instead of the traditional beauty model that uses influencers, we want to reach out to real people using conversations that affect the world,” Anisha Oberoi told Salaam Gateway.
Secret Skin has curated a portfolio of more than 1,200 eco-friendly and ethically-sourced clean beauty products through exclusive partnerships with ‘first-time in UAE’ global brands.
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