The product launch in Malaysia of a new premium brand of halal bottled water has attracted ridicule online, but industry experts say such certification can help ensure consumer confidence.
Beijing-based Lumin International Group announced in late November that it was entering the global halal market with Lumin Spring, a mineral water sourced from natural springs on China’s Changbai Mountain and certified as halal by JAKIM, the Department of Islamic Development Malaysia.
The product’s expected RM6 ($1.50) price tag drew a sharp jab from Malaysia-based blogger Fa Abdul, whose list of “8 reasons why I will not consume the halal-certified water” included the argument: “Pure water by definition is halal in nature. Therefore, spending RM6 of my hard-earned cash would be totally a waste of money. And in Islam, any form of wastage is haram.”
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