KUALA LUMPUR - Thailand wants to improve its branding to accelerate its halal exports to non-Muslim-majority countries as its reach to Islamic markets continues to grow steadily.
Minister Counsellor of the Office of Commercial Affairs of the Royal Thai Embassy in Malaysia, Patcha Wutipan said the country's halal businesses are struggling to stand out in non-Muslim markets.
“The campaign to promote Thailand as the “Kitchen of the World” may outshine the image of Thailand as a halal food producer, however, we could probably say that we are selling but with more recognition we will be able to sell more,” Wutipan told Salaam Gateway during the Malaysia International Halal Showcase (MIHAS) 2019 last month.
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later
Ahmad Mustakim Zulkifli