The fourth State of Sales Report shows how teams adapt to a new selling landscape
DUBAI, United Arab Emirates – 29 September 2020 – Salesforce published the fourth edition of its State of Sales research report, a data-driven look at how sales teams are adapting to the drastic impacts of COVID-19 and the strategies and tactics they’re implementing to recover and grow.
Salesforce surveyed nearly 6,000 sales professionals globally from B2B and B2B2C companies across North America, Asia Pacific, Europe, the Middle East, and Africa. The report showcases how a global pandemic underscores the urgency for technological and organizational transformation.
Some key insights from the State of Sales report include:
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