The halal tourism opportunity in China
Photo: YINCHUAN, CHINA-JULY 19, 2012. Hui Muslims on July 19, 2012 in Yinchuan. Hui is one of the 56 ethnic groups in China / TonyV3112 / Shutterstock.com
Muslim-friendly or halal tourism has yet to take off in China but the foundations are there. China has a long Islamic heritage and a multi-billion dollar halal food sector. As the country seeks to engage the Islamic Economy and attract more Muslim tourists, how can service providers in the country best address the opportunity?
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Paul Cochrane, Senior Associate, DinarStandard