The new British Muslim wedding - intimate celebrations, fusion food and zamzam for favours
Photo credit: Rooful Ali
As the UK’s Muslim population continues to grow in size and affluence, changes are afoot in the country’s wedding market. British wedding suppliers say that Britain’s Muslims are now downscaling their nuptials in favour of more intimate, individualised celebrations.
Rooful Ali, founder of My Muslim Wedding, the UK’s first boutique Muslim wedding planning company, said he launched his firm in May 2016 to cater for a growing legion of young Muslims with sophisticated wedding tastes and preferences.
“Even five years ago, the Muslim trend used to be to try and keep the parents happy, so couples weren’t able to put their own stamp on the wedding. The events were high on bling but there was little in the way of subtleties, such as novelty favours or a guest signing book,” Ali told Salaam Gateway.
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Alicia Buller