These Egyptian students are on a mission to turn trash into treasure

Content is king, especially when it comes in the form of an app. Ninety per cent of the time spent on mobile devices is on apps; these little programs have become the first thing we check in the morning and the last we say goodnight to. This is a theme three high -school friends and tech whizzes were all too familiar with. Frustrated by wasteful consumer behaviour in Egypt, Ismail Sabry (21), Mohamed Asaad (22), and Assem Abdelwahab (21) decided to come up with a solution—through a smartphone.
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May Rostom