This Egyptian brand is making German tech-based modest sportswear affordable versus giants like Nike
Sports hijabs have been around for some 16 years, but only started to gain mainstream, global traction once U.S. sportswear giant Nike entered the segment in 2018 with its ‘Pro Hijab’ for Muslim women athletes.
Other global sportswear brands have followed Nike, such as Adidas, in launching sports hijabs and using Muslim athletes as part of their marketing campaigns.
There are no statistics on how well these sports hijabs are selling around the world, but one challenge is the price, being beyond the purchasing power of many Muslim women in lower-income countries such as Egypt, which has a population of 100 million and whose minimum wage is 2,000 Egyptian pounds ($127) per month.
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