This food-delivery startup is providing an income for women in Egypt
Courtesy of Mumm
It’s a bit of a running joke in the Middle East that you can get pretty much anything delivered here, day or night. Fast-food outlets may close shop at 10 pm in the UK and the US, but in the UAE and Egypt, you can have McDonald’s delivering burgers to your doorstep at 2 am.
For the majority of the region’s working individuals, convenience is crucial. According to a 2016 report by auditing firm KPMG, three in every four people in the UAE order a takeaway or have food delivered at least once a week. While there are no recent statistics relating to food and beverage consumption habits in Egypt, it’s no secret that junk food is more affordable than preparing healthy choices at home.
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Karim Mansour