This modest-fashion designer is channelling Kanye West to create ethical sportswear
Yasmin Sobeih, the British-Egyptian founder of Under-Rapt. Photo courtesy of Under-Rapt.
If you’re a modest-fashion designer looking for a muse, Kanye West is probably not one of your top picks. Yet up-and-coming British modest-fashion label Under-Rapt draws on the controversial rapper’s fashion brand Yeezy as one of its design influences.
“I’m inspired by brands like Kanye’s … a lot of the oversized trends in his ranges are applicable to Muslims and non-Muslims,” said Yasmin Sobeih, the British-Egyptian founder of Under-Rapt. “There is a huge market for fashion-led sportswear.”
The Manchester-born designer says that there is a particular growing demand for sustainable eco-sportswear.
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Alicia Buller