This Saudi app could be key to boosting sales of regional modest fashion
Shopping via Instagram is a popular pastime in the GCC. It connects users to local fashion designers, giving the latter the opportunity to provide modest-fashion looks not available on the high street.
However, it’s not without its drawbacks. First of all, it’s not regulated; anyone can sell, with or without the right permits or quality checks, and the security of payment details and personal information remains a concern.
Fortunately, we have an alternative. Saudi entrepreneur Alanoud Al Mubarak’s app Fashtory, which was in beta over the summer, caters to Millennials’ love of social shopping but adds the security of an e-commerce portal. Now fully operational and available on Android and iOS, Fashtory will promote up-and-coming modest-fashion designer talent with shoppers in the region as well as in the rest of the world.
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later
May Rostom