Three first movers meeting need for halal, tayyib cosmetics and personal care
On top of the need to determine the halal status of products, there is also a growing consumer awareness for cosmetics and personal care to be tayyib for more ethical and healthier options. Saaf, Amara, and Iba are three first movers responding to this demand
For the halal consumer, choosing the right cosmetics and personal care products is essential but most are oblivious to the prevalence of ingredients derived from alcohol, harsh chemicals, and animal or even human derivatives that nullify the halal status of commonly-used cosmetics and skin care products.
Non-halal, and non-tayyib, cosmetics can be consumed directly by the skin, which is the body's largest organ, and also penetrate deeper than the skin’s surface layer.
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Susan Labadi