Top tips for promoting your new business venture
Shelina Zahra Janmohamed at MLE Connect, UK. Image provided by Digital Ink.
As vice president of Ogilvy Noor, the world’s first Islamic branding and marketing consultancy agency, it’s safe to say that Shelina Zahra Janmohamed knows a thing or two about helping a new business reach its target audience. And the British executive is very in-tune with the new generation of Muslim entrepreneurs and consumers. Last year, Janmohamed released her book Generation M: Young Muslims Changing the World, which lays out why understanding the mindset of young Muslims is critical for success.
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Rachel McArthur