Tourism Australia launches consortium in Indonesia to draw Muslim travellers

Tourism Australia has launched its first consortium of travel agencies in Indonesia, to expand its outreach to Muslim travellers. 

The consortium has been launched with four travel partners in Indonesia: AntaVaya Umroh, As-Salam by Dwidaya Tour, Cheria Holiday, and Ramah Umroh & Halal Tour, TTG Asia reported. 

The agencies have rolled out an array of travel itineraries across Australia featuring Muslim-friendly experiences. 

Travellers depart on February 19, April 2, April 23 and May 28 next year, on Qantas Airways flights.

Itineraries include visits to the Blue Mountains, the alpacas of Port Stephens, Ballarat’s Sovereign Hill, the Sydney Harbour and Australia’s largest shopping mall - Chadstone Shopping Centre.

Agitya Nuraini, country manager for Indonesia, Tourism Australia, said that Indonesia has been one of Australia’s top five recovery markets in rebuilding to 2019 arrivals and trip expenditure levels. 

“In the past financial year, Australia welcomed 213,000 Indonesian travellers – 96% of 2019 levels – who collectively spent A$1.1 billion ($737.36 million) which was 26% more compared to 2019.

“Around 80% of Indonesia’s middle class is Muslim, and this population has a high discretionary income, a strong desire to travel, and are looking for authentic cultural experiences. Our consortium is another leap in our ongoing efforts to extend Australia’s many Muslim-friendly experiences to Indonesians planning their next holiday.”

Tourism Australia has been marketing Muslim-friendly visitor experiences for more than 20 years, offering promotions to Muslim travellers.