Tourism bodies attend world’s first halal travel academy to better understand Muslim travellers
*Corrects name in Para 13 from Sinya Yokoyama to Shinya Yokoyama
It’s the centenary of the birth of Nelson Mandela and South Africa Tourism is taking the year-long occasion to attract Muslim travellers to the ‘Rainbow Nation’. Sadiq Dindar, the government body’s marketing and promotions manager for the Middle East, believes South Africans are living Mandela’s legacy of inclusion and “opening up [their] doors to travellers from all different faiths and cultures”.
The official believes his country’s wide network of mosques and strong halal food offering will appeal to Muslim travellers but he needs to better gauge which other religious and cultural requirements will add value for incoming tourists from different Islamic countries.
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