As deforestation in the Amazon rainforest is largely driven by cattle farming, the Brazilian meat industry is increasingly confronted by an image problem. As the international community calls for more stringent action, is traceability the solution?
Sao Paulo: According to the World Wildlife Fund (WWF), up to 94% of deforestation in Brazil could be illegal and some 80% of deforestation in the Amazon is driven specifically by cattle ranching.
As trees capture carbon dioxide and are thus a natural alley in the fight against global warming, the international community is increasingly concerned about what British Prime Minister Boris Johnson called “the great chainsaw massacre.”
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