Travel giant Lonely Planet takes first steps into halal market
Photo: MELBOURNE, AUSTRALIA - DECEMBER 13, 2014: Lonely Planet is the largest travel guide book publisher in the world. It is owned by American billionaire Brad Kelley's NC2 Media / TK Kurikawa / Shutterstock.com
(Disclaimer: The author worked as a consultant for the Lonely Planet haj guide.)
In a clear indication that the halal and Muslim-friendly travel market can no longer be ignored, Lonely Planet, the world's largest travel guide book publisher, has taken its first steps into the sector with a publication aimed exclusively at Muslims.
For the first time, the company’s latest guide book, “Oman, UAE and Arabian Peninsula”, released at the start of the haj, contains a dedicated guide to the pilgrimage.
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Tharik Hussain