Travel marketplace Wego banking on Ramadan to boost traffic monetization
Photo: Mamoun Hmedan, Wego’s managing director for the Middle East, North Africa and India
*Corrects $60.5 million in equity funding over five separate rounds to $45.5 million in equity funding over four separate rounds
As the self-proclaimed largest travel online marketplace in the Middle East, Wego’s overall growth rates in the region could boost its traffic monetization by more than 14 percent during Ramadan compared to the same period last year.
In the world of tech start-ups and e-commerce, online marketplaces have different methods of monetization. Sometimes, a platform takes a small percentage of each transaction that flows through its marketplace. Other times, sites rely on advertisers. Often, it’s a mix of multiple strategies and executions for generating revenue.
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Leighton Cosseboom