Truebell eyes food distribution expansion in Saudi Arabia

• Saudi Arabia to invest approximately US$59 billion into its food industry by 2021
• Truebell announces plans to expand exclusive distribution of key brands in Saudi Arabia during Q1 2020

Leading GCC FMCG importer Truebell, has highlighted Saudi Arabia as a potential region for distribution expansion as the Kingdom looks set to invest approximately US$ 59 billion into its food industry by 2021, according to the Saudi Arabia General Investment Authority (SAGIA).

At present, Truebell has more than 60 global brands in its portfolio and has started exclusively distributing a number of these popular products to Saudi Arabia with plans to gradually introduce more of these brands to the Kingdom during the first quarter of 2020.

Truebell Divisional Manager, Retail & Food Service, Bhushant J. Gandhi said: “Trends have evolved especially over recent years – in line with Saudi Arabia’s changing demographics, increased disposable incomes and maturing food trends - with demand for varied food stuff, organic ingredients and healthy food products expanding well beyond just the most popular and recognisable local Saudi brands - and as a result, Truebell is working to align current and future supplies with this developing trend.”