Photo: Amina Grimen (left) and Ayat Toufeeq, co-founders of Powder.ae. Photo supplied by Powder.ae

UAE clean beauty e-commerce Powder launches in Saudi Arabia


DUBAI - UAE-based clean-beauty online retailer Powder.ae launched in Saudi Arabia on Wednesday (September 23), coinciding with Saudi National Day that marks the unification of the kingdom.

The e-commerce site will offer Saudi consumers curated cosmetics and beauty products that are made without toxic or harmful ingredients.

These include collagen-infused selfcare treats from American brand KNC Beauty, and sheet masks from ISNTREE, a Korean skincare brand known for its ethically-sourced natural ingredients and recyclable packaging.

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tags:

E-commerce
Beauty