UAE developers turn to family-friendly tourism for guaranteed growth
Photo: Dinosaurs are a part of a collection of 69 animatronic creatures, created by Japanese company Kokoro, which are now installed at IMG Worlds of Adventure in Dubai, scheduled to open August 2016 / IMG Worlds of Adventure
DUBAI - Developers and hospitality groups in the UAE are increasingly expanding their focus to capture the lucrative family-friendly tourism market, and by doing so, they are also catering to the halal travel segment.
Since a huge proportion of Muslim tourists travel with children and parents, having family-friendly accommodation such as hotel apartments increases the attractiveness of a destination, according to the MasterCard-CrescentRating Global Muslim Travel Index 2016.
Activities are also evaluated on their family friendliness. As such, some Muslims prefer to avoid facilities that serve alcohol, have discotheques or are adjacent to a gambling resort, the travel index reports.
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