UK halal meat supplier Haloodies sees pandemic recovery, plans global expansion
London-based Haloodies, which claims to be “one of the UK’s most trusted suppliers of Halal meats,” has fought against challenges posted by the COVID-19 outbreak and Brexit though expanding its online sales and moving production to Britain. Now, its co-founder and CEO says the company is ready to tap global markets.
Haloodies sells products from ready-to-eat cooked chicken to pre-packaged fresh meat and frozen meat products to food service customers, supermarkets and increasingly direct to consumers. But with the food service trade being an important part of that mix, the company was “really impacted” by initial COVID-19 lockdowns, said CEO Noman Khawaja.
“We needed further cash injection from an investor to make sure that we kept running as a business and furthermore, there was government assistance,” he said.
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Andreia Nogueira